Kenya’s own creator monetisation platform, Twiva, has scored a major win with fresh funding from the Sony Innovation Fund, the venture capital arm of global entertainment giant Sony.
And yes, that means more power to African creators in the booming digital economy.
The move makes Twiva one of the first African startups in Sony’s portfolio, as the tech and entertainment giant sets its sights on Africa’s fast-growing digital scene.
So what’s next? The cash boost will help Twiva break into new African markets, upgrade its tech game with AI-powered tools for creators, and speed up the rollout of Twiva Pay, a payment solution built for smooth creator transactions and even financing influencer campaigns.
Twiva is basically the plug between brands and creators. They run influencer marketing gigs, social commerce, skills training through Twiva Academy, live streaming, and even embedded finance, giving creators the tools to not just post content, but run real businesses.
Africa’s digital space is buzzing, with over 250 million young people online and the creator economy is quickly becoming a serious source of jobs and entrepreneurship.
“With Sony’s expertise in entertainment and tech, we’re going to scale up, hit new markets, and create more income opportunities for Africa’s youth,” said Peter Kironji, CEO of Twiva.
The startup says its vision is to create one million digital jobs in the next five years, giving creators financial tools and opportunities to work with brands in a way that’s authentic, targeted, and profitable.
The Sony Innovation Fund says this investment is all about betting big on Africa’s untapped creative industries, a space they believe has massive growth potential.
Twiva’s big vision is to create one million digital jobs in the next five years, giving creators financial tools and opportunities to work with brands in a way that’s authentic, targeted, and profitable.